You know, watching the trailer for "Paranormal Activity" reminded me of something that seriously grinds my gears:
I fucking hate commercials that show the audience outside the theater and saying how good the movie was. The people, usually girls in large groups, say stuff it was "AWESOME!" or "BEST MOVIE OF THE YEAR!" or even "MADE ME DANCE IN THE STREETS, SAID DICK PATRICK OF THE LA TIMES!"
This isn't limited to movies, either. I live on Long Island, so I see ads for Broadway musicals all the time.
At least Spamalot made fun of this when they did it.
It's giving unnecessary hype to a movie that CLEARLY needs it. Notice how they never do those type of commercials for movies that are actually GOOD. And they're usually kid's movies, too. You'll never see Pixar or GOOD Disney movies use this, it's usually the Country Bears, or some other non-Disney flick like Hoodwinked or the live-action Alvin & The Chipmunks movie. And they'll always, ALWAYS show these ads at least the 2nd or third weekend after their release.
"They're not seeing the movie!"
"Let's pay actors to gush on how they don't mind giving generic compliments to the movie! That'll drive attendance!"
...The reason why you don't see more videos that describe this phenomenon is that...there aren't really any on Youtube. That, and it's a pretty hard to describe term to search for.
For a movie I DID recently see, Zombieland was pretty awesome. I'm not a fan of zombie/horror movies, so the first five minutes was a little...nausea-inducing and full of nightmare fuel, but I got through it and I'm glad I did. If you're a horror junkie, or just think that The Tar Monster is your favorite movie character ever, this should be no problem for you.
It was pretty much an American version of Shaun of The Dead: Woody Harrellson in place of Simon Pegg, a variation of "the infected" in place of traditional zombies, a "will they/won't they" romance bet, usage of a Hummer, and scenes taking place in Texas and an amusement park in California. There was even a cameo by Bill Murray! (Btw, I apologize, because that's the only thing that amounts to a spoiler to the movie). By the way, I am in no way using that as an insult. It pretty much IS what the US equivalent of "Shaun" would be like.
If I had any negatives about this flick, it would be that they used "the infected" as zombies, and that there was no shout out to SotD with the usage of a cricket bat. The scene in the grocery store has him whack a fat zombie with an aluminum bat was awesome, but it just wasn't the same. An In 10 Words entry can be found here.